PIX Accelerates Leasing Momentum at Hays Farm

Transforming Marketing Challenges into Visualization Opportunities

Freedom Real Estate & Capital, LLC sought a dynamic marketing solution for their Class A office development at Hays Farm in Huntsville, Alabama — a premier property offering over 54,000 SF of leasable space across two floors. To attract medical, dental, and professional tenants, the brokers needed more than traditional marketing collateral. They needed a way to help prospects see the potential of the space before it was built.

PIX Virtual was brought in to create an immersive digital experience designed to showcase each suite’s possibilities while highlighting the property’s lifestyle appeal within the broader Hays Farm mixed-use community.

A Comprehensive RealSite Experience

The result was a custom RealSite that brought every aspect of the property to life through a cohesive, interactive platform. The RealSite combined multiple marketing layers into one streamlined experience.

Overview: A high-level introduction to the development, complete with the embedded marketing flyer, property details, and broker contact information for immediate engagement.

Maps Location: Integrated Google Maps functionality allows prospective tenants to explore the area in google maps directly in the RealSite.

Aerial Video Tour: A visually guided experience showcasing the future state of the property, highlighting outdoor amenities such as walking trails, a playground, water feature, windmill, and outdoor stage to capture the development’s lifestyle atmosphere.

Virtual Tours: Each suite was virtually designed, staged, and space-planned to illustrate its optimal use. PIX developed high-level layout concepts and visual compositions to reflect how each suite could function in a real-world setting:  

• Suite 100: A modern dental clinic concept emphasizing workflow and efficiency.  

• Suite 101: A detailed medical clinic layout illustrating private exam areas, reception zones, and patient flow.  

• Suite 201A & 201B: Professional office environments offering flexible open and closed workspace configurations.

Video Tours: Passive, guided video experiences that provided a cinematic walkthrough of each suite — ideal for brokers to share across email, social media, or during virtual presentations.

Contact Information: Closing the experience with direct access to Freedom Real Estate’s brokerage team, ensuring that interested prospects could easily reach out to continue the conversation.

Together, these elements created a comprehensive visualization ecosystem enabling prospective tenants to see, explore, and connect with the property in ways that static renderings alone could not achieve.

Impact That Resonates Beyond the Screen

Soon after launch, the Freedom Real Estate team stated:

"PIX’ RealSite became an essential tool for marketing The Offices at Hays Farm. It helped prospects immediately understand the medical, dental, and office potential in a way traditional marketing never could. The visuals were polished, intuitive, and told the full story of the development. Within days of delivering the RealSite, a major medical provider reached out for next-step discussions, and the materials were a key factor in their interest. It has set a new standard for how we present our projects."

— Douglas A. McCullough CCIM

Setting a New Standard for Broker Marketing

The Hays Farm project highlights the growing expectation for immersive digital collateral in commercial real estate marketing. With PIX Virtual’s integrated suite of tools — from aerial and video tours to interactive RealSites and virtual design visualization — brokers and developers can showcase properties faster, reduce holding time, and engage more qualified leads.For brokers seeking to elevate their listings, RealSite delivers the competitive edge today’s market demands — transforming vacant space into opportunity through visualization.

Ready to Level Up Your Property Marketing?

Whether you’re a broker pre-leasing a new development, a developer attracting investors, or a property manager showcasing tenant improvements, PIX Virtual can help you bring your vision to life.

→ Contact Us  to schedule a demo, explore more RealSites, or to build your next interactive marketing experience.